Black Friday remains a major e-commerce event despite the rise of other shopping holidays. Retailers anticipate substantial sales on this day, with trends indicating increasing sales each year. Black Friday 2022 generated over $9 billion in sales, even considering inflation. The popularity of Black Friday deals surpasses Cyber Monday by over 50%. Anticipated trends for Black Friday email campaigns include early access campaigns to create excitement and exclusivity, starting promotions in early November, and embracing unique subject lines beyond the generic “Black Friday Starts Now.” Anti-Black Friday campaigns that focus on social and environmental issues are expected to gain traction, appealing to socially conscious consumers. Black and white, Dark Mode-friendly email designs are projected to dominate, catering to simplicity and readability, and personalized email campaigns are likely to feature tailored content and recommendations. Mobile-specific messaging is emphasized due to the prevalence of mobile device usage for email opening. Additionally, gift guides are gaining popularity as a way to help shoppers find suitable gifts during the holiday season. Email marketers are urged to prepare for Black Friday by optimizing campaigns with responsive email templates and utilizing analytics tools like Litmus to ensure top-notch performance.
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