This piece discusses the best days and times to send emails based on 10 data-driven studies published in the 2020s. The studies analyzed data from billions of email sends to provide actionable insights for email marketers.
According to the studies, Thursday, Tuesday, and Wednesday are the best days to send emails. Thursday ranked as the top day in four studies, while Tuesday and Wednesday were consistently ranked high as well. Saturday and Sunday were identified as the worst days to send emails.
In terms of the best times to send emails, 10 a.m., 9 a.m., 8 a.m., 1 p.m., and 3 p.m. were identified as the top five. Morning send times, such as 10 a.m. and 9 a.m., were found to perform well, possibly because people tend to check their emails when they start their workday. 1 p.m. and 3 p.m. were also popular times, possibly because people check their email after lunch or towards the end of the workday.
It’s worth noting that these recommendations are based on aggregated data from various studies and may vary depending on the specific audience and industry. Testing and measuring your own email performance is recommended to find the optimal times for your target audience. Additionally, the article emphasizes the importance of considering time zones and the impact of factors like Apple iOS privacy changes on email engagement.
Overall, the article provides insights and visual data from multiple studies to help email marketers make informed decisions about the best days and times to send emails.https://coschedule.com/blog/best-time-to-send-email