In the current economic climate, it’s important for brands to focus on keeping
existing customers engaged. The cost of acquisition is high because the return
on ad spend is low. As a result, many companies are paying more attention to
email marketing and asking a lot of their existing in-house resources. However,
this has created a catch-22 situation where businesses need more automation to
deliver this, but they’re too busy to implement anything new.
This is where The Email Factory comes in. As an agency specifically designed to
work with companies that do email marketing in-house, The Email Factory can
help businesses make the improvements they need to their email campaigns.
From redesigning triggers to automating templates and improving deliverability,
The Email Factory can help businesses be more productive and engaging with
their email marketing.
When Mike Parry, founder of The Email Factory, reached out to me about his new
venture, I was excited to join as a non-executive director. The agency’s approach
fills a real need in the market, and I believe it’s what businesses need at this
moment in time. The Email Factory is based in the UK, giving businesses the
opportunity to work with people who are familiar with UK best practices and
brands at a competitive price point.
There are companies that offer similar services, but many of them are offshore.
The Email Factory is different. It’s an agency that provides tailored services to
businesses that want to improve their email marketing capabilities. As a non-
executive director, I look forward to helping The Email Factory grow and bring
much-needed support to businesses that want to improve their email marketing.