Tag: white paper

Email coding

An inside look at email development

< 1 minute read
Adrian Young Adrian Young

Email dev is a strange beast… and we love it. As a coding discipline, it’s a unique, quirky, occasionally frustrating and always fulfilling.

Much of the challenge stems from the uneven landscape of email apps out there. From Apple Mail to Gmail to Outlook and beyond, each app has very different idea about how an email should look. An email developer’s job is to produce a mailing that looks great on all of them.

How?

We’re glad you asked. And we have the answer: our white paper, An Inside Look at Email Development, explores the world of commercial email production in-depth.

Whatever your role in marketing, a deeper understanding of the hows and whys of email represent invaluable knowledge in the workplace. Download our free white paper and discover the medium like never before.

Download our white paper

Free white paper: An Inside Look at Email Development
Email coding

Become an interactive email master

2 minute read
Adrian Young Adrian Young

Open, read, click. That’s all there is to email, right? Wrong!

Thanks to some clever coding techniques, email can become a rich interactive environment. Quizzes, menus, surveys, games – you name it. Your imagination is the limit.

Pushing the boundaries of a medium is of course no small task. But we’ve got you covered. Download our 86-page Complete Guide to Interactive Email, and your brand could be sending world-class interactive mailings before you know it.

Get the guide

Front cover of the Complete Guide to Interactive Email

Sneak preview

Our guide covers everything you need to know about interactive email. The whats, the hows, the whys. Here’s what to expect:

  • An in-depth guide to the checkbox hack – the CSS technique that makes interactivity possible.
  • Downloadable demo files. Experiment with and learn from existing code.
  • Examples of the coolest interactive content possible.
  • Our tips for content, accessibility, animation, design and more.

Page from the guide about the checkbox hack

Set your brand apart

Interactive content is experimental. Most brands currently send mailings of a more traditional nature. There’s nothing wrong with that, of course. But there’s a lot right with putting your brand at the forefront of email. Make your customers excited to open your emails and the rewards will speak for themselves.

Get involved

Email is niche, and interactive email is even niche-er! We’d love to hear about your interactive content projects, big or small.